Our Story

The story of USTAWI traces the journey of Natacha Paugam, our founder.
Balancing achievement while also trying to take care of her health and stressed skin, Natacha returned to her homeland to resources. In her journey of healing , she reconnected with old family recipes kept by her mother, combining local natural ingredients, and practices that enhance total wellbeing. Back in France, she was inspired to re-create some of the benefits she had experienced during her stay in Africa – for herself, and for others. She surrounded herself with a team of experts (Board certified dermatologists, scientists and researchers, business executives) to bring her brand vision to life…USTAWI was born.

Born and raised in Africa, Natacha is a citizen of the world. She is a proud black woman who believes in women supporting women. She believes in the positive impact of an inclusive sisterhood where all are welcome and where values such as Trust, Respect, Friendship, Support, Transmission and Positivity are sources of inspiration, balance, self-confidence, and strength.

Our Team

"I would love to be remembered as a person who used her life to inspire others in any way, shape or form." - Viola Davis

Elyse Love

"I had to make my own living and my own opportunity. But I made it! Don't sit down and wait for the opportunities to come. Get up and make them." - Madam C.J. Walker

Natacha Paugam

“And the day came when the risk to remain tight in a Bud was more painful than the risk it took to Blossom” – Anais Nin

Jessica Cordero
Logistics and Customer Service Manager