CENTURIES OF AFRICAN TRADITION, CELEBRATED IN EVERY DROP.

USTAWI

We elevate melanin-rich skin with authentic, natural products that inspire confidence and celebrate US!

Confronted with skin health problems, our founder realized the lack of products adapted to melanin-rich skin.

Our approach of beauty embraces advanced melanin skincare, rooted in African heritage, to fill this void.

OUR STORY

“I GOT IT FROM MY MAMA!”

Born in Pointe-Noire, Congo, to a family that fled civil war in Angola, Natacha PAUGAM, grew up with a rich African cultural heritage. When she moved to France, she had to overcome the challenges of being a black woman in European society.

After a trip to Africa where her mother initiate to local beauty recipes with ancestral ingredients, Natacha returned to France with a vision to delve deeper into the needs of melanin-rich skin. She decided to collaborate with a French lab to create Ustawi’s unique, heritage-inspired formulations, with baobab fruit as a healing and protective ingredient incorporate in all products.

OUR VISION

We urge for a future where black women will be deeply reconnected to their roots and proudly conscious of their uniqueness.

We claim a future where black and brown people will fully embrace their heritage, feeling radiant and beautiful in their own skin.

We dream of a future where the beauty industry will understand, assume and respect melanin-rich skin.

OUR MISSION

We celebrate and enhance the natural beauty of melanin-rich skin through skincare products rooted in african beauty secrets and french dermocosmetic expertise.

We are committed to creating effective, safe, and nourishing solutions that honor the heritage and unique needs of melanin-rich skin.

OVER 90% NATURAL INGREDIENTS
FRAGRANCE FREE
CLINICALLY TESTED ON MELANIN-RICH SKIN
MADE IN FRANCE
DERMATOLOGIST APPROVED
VEGAN & CRUELTY FREE

Let customers speak for us

from 346 reviews

Favorite cleansing balm

I've tried several product for a first cleanse (SPF/makeup melter). Ustawi's Nourishing Cleansing Balm is unmatched for the value. Effective at melting anything, smooth texture, lovely earthy scent. Can't ask for more! Will repurchase, gladly.

Ashley

Nourishing Cleansing Balm

01/03/2025

Fantastic moisturizer.

Amazing moisturizer and is making an awesome difference with my very dry skin.

Nina Odum

Ultra-Nourishing 24h Moisturizer

12/19/2024

Daily must-have

This cleanser is a daily must-have! I love its consistency and use it twice. First to rinse and then to let it sit on my skin. It leaves my skin with a glossy, smooth finish that I’m obsessed with.

Essie

3 in 1 Illuminating Micellar Cleansing Gel

11/30/2024

Love so much!

This micellar gel wash offered by ustawi is a game-changer! The texture is unique and feels so soothing as I massage it into my skin. It removes makeup effortlessly while leaving my face refreshed and hydrated. I love the subtle, natural scent—it’s so relaxing. My skin looks brighter and feels clean without any dryness. A little truly goes a long way!

Fishnack

A must try！

I’m loving this dark spot corrector offered by ustawi! The packaging is sleek and practical, and the scent is fresh and subtle. The gel texture feels smooth and lightweight, absorbing quickly without any sticky residue. My skin already feels softer and more hydrated, and I can see a visible difference in my complexion’s brightness and evenness. A must-try!

Dark Spot Correcting Serum

Love this serum!

I’m amazed by how much brighter and smoother my skin looks since I started using this serum offered by ustawi. It feels so lightweight and blends effortlessly, leaving my skin soft and protected without any heaviness. My dark spots are fading, and my complexion looks more even and luminous. I feel so confident in my skin now!

11/16/2024

Love it!

I was fortunate to receive a moisturizer complimentary from USTAWI in exchange for my honest review, and I am absolutely in love with this product! My skin feels incredibly soft, hydrated, and thankful for it. From now on, this is definitely a must-have for me! The texture is creamy, and it absorbs quickly. I highly recommend it!

24h Moisturizer Mattifying Effect

11/14/2024

Favorite Detox and Glow Mask!

I am big on skincare products with clean, pleasant scents and this Ustawi Detox and Glow Mask has a refreshing, pleasant scent, applies smoothly and doesn't feel tight like a lot of facial skincare masks do after drying down. As an exfoliator and detoxifier it gently yet thoroughly removes dead skin cells, leaving my skin with a smoother texture and full of hydration with a radiant glow. This has become my favorite Detox and Glow Mask! Complimentary from Ustawi.

Lisa A

Detox & Glow 5 in 1 Mask

Gentle yet effective

I was gifted by Ustawi, Detox & Glow 5 in 1 Mask was heavenly to my skin. The red clay has washed away the dirt and build up on my skin. It's gentle enough to use 2 to 3 times a week without leaving my skin dry. I use this prior to my nighttime skincare routine.

ChickyD83

11/13/2024

Hydrating

I received complimentary from ustawi. I love how this moisturizer left my skin so clear. It helps keep my skin even toned and I could definitely see a difference in my skin. It also hydrated your skin and keeps it looking hydrated throughout the day.

Nisha

11/12/2024

Best mask !!

The Utsawi Detox & Glow 5-in-1 Mask is a standout multitasking skincare product. It has a combines
benefits of a detoxifying mask, exfoliator, and moisturizer, all in one. The formula, enriched with natural ingredients like charcoal and fruit extracts, effectively purges impurities from the skin while promoting a radiant glow. It has a smooth texture that spreads easily and doesn’t dry out too quickly. After one use my skin feels clean, refreshed, and visibly brighter. Overall, it’s an effective and convenient addition to any skincare routine. Gifted by ustawi.

Sam

Already seeing a difference

I’ve been using this for a few weeks now, and I’m really impressed with the results! My dark spots and uneven skin tone have visibly lightened, and my skin feels smoother and more radiant. The formula is gentle yet effective, and it absorbs quickly without leaving any greasy residue. I also love that it’s made with natural ingredients, so it feels like a safe, nourishing option for my skin. Overall, I highly recommend this product to anyone looking to fade dark spots and brighten their complexion! Gifted by ustawi

D brennen

Hydrates And Protects

Ustawi gifted me this product in exchange for my honest review. This is a great facial mist. Not only does it protect against dirt and pollution, but it’s also very hydrating and does a great job at setting my makeup as well as locking in moisture. It feels very refreshing and works fast to hydrate the skin within 30 minutes of applying. I love how it gives my complexion a soft, dewy glow.

Candygirl777

Glow Protection & Shielding Mist

11/11/2024

Gently Cleanses And Nourishes Skin

Ustawi gifted me this product in exchange for my honest review. I’ve been really impressed with this cleanser! It’s a unique micellar water gel that you only have to use a little of. It feels very soothing and nourishing as I apply it on my skin. Not only does it do a great job of removing makeup and impurities, but it’s also very hydrating. You don’t even need to rinse off, I usually remove excess with a cotton pad. It leaves my complexion looking brighter, and feeling soft, smooth and moisturized.

Wonderful product

I loved this glow protection and mist, it helps a lot to protect my skin helping it to be more hydrated and soft, I love feeling my skin super fresh with an incredible glow, it leaves a beautiful finish on my makeup, my favorite in my makeup routine, highly recommended. Gifted by Ustawi.

Omar barboza