CENTURIES OF AFRICAN TRADITION, CELEBRATED IN EVERY DROP.

USTAWI

We elevate melanin-rich skin with authentic, natural products that inspire confidence and celebrate US!

Confronted with skin health problems, our founder realized the lack of products adapted to melanin-rich skin.

Our approach of beauty embraces advanced melanin skincare, rooted in African heritage, to fill this void.

OUR STORY

“I GOT IT FROM MY MAMA!”

Born in Pointe-Noire, Congo, to a family that fled civil war in Angola, Natacha PAUGAM, grew up with a rich African cultural heritage. When she moved to France, she had to overcome the challenges of being a black woman in European society.

After a trip to Africa where her mother initiate to local beauty recipes with ancestral ingredients, Natacha returned to France with a vision to delve deeper into the needs of melanin-rich skin. She decided to collaborate with a French lab to create Ustawi’s unique, heritage-inspired formulations, with baobab fruit as a healing and protective ingredient incorporate in all products.

OUR VISION

We urge for a future where black women will be deeply reconnected to their roots and proudly conscious of their uniqueness.

We claim a future where black and brown people will fully embrace their heritage, feeling radiant and beautiful in their own skin.

We dream of a future where the beauty industry will understand, assume and respect melanin-rich skin.

OUR MISSION

We celebrate and enhance the natural beauty of melanin-rich skin through skincare products rooted in african beauty secrets and french dermocosmetic expertise.

We are committed to creating effective, safe, and nourishing solutions that honor the heritage and unique needs of melanin-rich skin.

  • OVER 90% NATURAL INGREDIENTS

  • FRAGRANCE FREE

  • CLINICALLY TESTED ON MELANIN-RICH SKIN

  • MADE IN FRANCE

  • DERMATOLOGIST APPROVED

  • VEGAN & CRUELTY FREE