Born in Africa, embracing the world, The story of Ustawi traces the journey of our CEO and founder, Natacha Paugam. Natacha's accomplishments include the title of Miss Congo, as well as a successful career as an international model. Overcoming many challenges to achieve this success, Natacha has looked to her homeland in the quest for the ingredients, cultures, and practices that enhance total wellbeing.
Ustawi strives to incorporate responsibility and philanthropy in all we do to achieve the holistic approach to help everyone we touch feel confident and comfortable in their own skin, achieving the true meaning of wellbeing.
Ustawi is dedicated to wellbeing, centered on enhancing the natural beauty of melanin-rich skin and celebrating this diverse community which encompasses many shades and origins. A pillar of our mission is giving back, and Ustawi works with organizations which support the people and cultures that inspire us so much. We are proud to partner with ChildFund International, committing to donations to help support the education of children in Africa.
"I would love to be remembered as a person who used her life to inspire others in any way, shape or form." - Viola DavisElyse LoveDermatologist
"I had to make my own living and my own opportunity. But I made it! Don't sit down and wait for the opportunities to come. Get up and make them." - Madam C.J. WalkerNatacha PaugamCEO & Founder
"Beauty begins the moment you decide to be yourself." - Coco ChanelMarie Noelle AkassanR&D Manager
“I really don’t think life is about the I-could-have-beens. Life is only about the I-tried-to-do. I don’t mind the failure, but I can’t imagine that I’d forgive myself if I didn’t try” - Nikki GiovanniAlacyia YoungCommunity Manager