The story of USTAWI traces the journey of Natacha Paugam, our founder.
Balancing achievement while also trying to take care of her health and stressed skin, Natacha returned to her homeland to resources. In her journey of healing , she reconnected with old family recipes kept by her mother, combining local natural ingredients, and practices that enhance total wellbeing. Back in France, she was inspired to re-create some of the benefits she had experienced during her stay in Africa – for herself, and for others. She surrounded herself with a team of experts (Board certified dermatologists, scientists and researchers, business executives) to bring her brand vision to life…USTAWI was born.

Born and raised in Africa, Natacha is a citizen of the world. She is a proud black woman who believes in women supporting women. She believes in the positive impact of an inclusive sisterhood where all are welcome and where values such as Trust, Respect, Friendship, Support, Transmission and Positivity are sources of inspiration, balance, self-confidence, and strength.