The Melanin Skincare Expert

EVERY Skin Tone deserves to GLOW!

Your new skincare routine to tackle hyperpigmentation & dull skin

Our Mission

LET YOUR MELANIN GLOW! USTAWI skincare line aims to protect and sublime every skin tone. We all have melanin…at different levels, which makes each of us unique! Melanin cells are very sensitive to chemicals, environment, and hormones. Therefore, skin with a higher concentration of melanin has more chance to experience hyperpigmentation, dryness, inflammation and scarring… So naturally, we have tested all our innovative formulations on darker skin tones (phototypes 4-6), to achieve the best results without compromising the wellbeing of your beautiful skin!

The concept of Wellbeing is so close to our hearts that we named our brand USTAWI, which means “WELLBEING” in Swahili.

We want you to feel beautiful, confident and powerful in your own skin… no matter your skin tone, gender or age. Because we all deserve to GLOW from the inside out! 

WE make no compromise on efficacy by combining natural ingredients with a rigorous scientific approach.

YES to gentle formulations and YES to visible results… thanks to the perfect balance between traditional natural African beauty recipes and the latest science breakthroughs.

OUR formulations are 100% CLEAN, Vegan and Cruelty free.

Skincare you can trust! We don’t use any controversial ingredients such as parabens, sulfates, mineral oils, phthalates and silicones…​ We also don’t add any artificial perfume, so our formulations are perfectly suitable for sensitive skins. ​

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Theo Turner




Assi Iman